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Sales and marketing manager

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Summary of occupation

Sales and marketing managers are responsible for raising brand awareness and maximising sales through promoting the products or services of a business or organisation. They oversee the development of marketing strategies to build and maintain the image and reputation of a brand.

Their managerial role puts them in charge of coordinating the overall sales activities of a team. This involves training new members, developing marketing strategies, organising budgets, evaluating sales data, resolving disputes and motivating staff to meet sales targets.

ANZSCO description: Plans, organises, directs, controls and coordinates the sales and marketing activities within an organisation.
Alternative names:
Job prospects: Good
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Knowledge, skills and attributes

A sales and marketing manager needs:

  • organisational and time management skills
  • an ability to analyse and interpret information
  • strong leadership and creative problem solving
  • persuasive communication skills
  • the ability to work under pressure
  • to enjoy working as part of a team.
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Working conditions

​Sales and marketing managers usually work in an office developing business and marketing strategies to promote their organisation. Sales and marketing managers may spend time out of the office networking with contacts to increase sales and to ensure their company is promoted effectively. As part of their managerial role, they will also move around the workspace coaching their team.

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Salary details

​On average advertising, public relations and sales managers, which includes sales and marketing managers, can expect to earn between $1 500 and $1 999 per week ($78 000 and $103 999 per year), depending on the organisation they work for, and their level of experience. As a sales and marketing manager develops their skills, their earning potential will generally increase.

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Tools and technologies

​Sales and marketing managers usually require a high level of computer literacy and may also need to have experience with social media. They may use specialist software for analysing data to help them create new sales and marketing approaches. Sales and marketing managers may also be required to build sales through telephone calls.

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Education and training/entrance requirements

To become a sales and marketing manager you usually need to complete a degree in business or commerce majoring in marketing.

Most universities in Western Australia offer relevant courses. Contact the universities you are interested in for more information.

Many sales and marketing managers will generally have worked for a number of years in more junior positions before progressing to a manager role. You may also be required to complete further studies in management.

Related courses

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Apprenticeships and traineeships

As an apprentice or trainee, you enter into a formal training contract with an employer. You spend most of your time working and learning practical skills on the job and you spend some time undertaking structured training with a registered training provider of your choice. They will assess your skills and when you are competent in all areas, you will be awarded a nationally recognised qualification.

If you are still at school you can access an apprenticeship through your school. You generally start your school based apprenticeship by attending school three days a week, spending one day at a registered training organisation and one day at work. Talk to your school's VET Co-ordinator to start your training now through VET in Schools. If you get a full-time apprenticeship you can apply to leave school before reaching the school leaving age.

If you are no longer at school you can apply for an apprenticeship or traineeship and get paid while you learn and work.

Related apprenticeships

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Recognition of prior learning

If you think you already have some of the skills or competencies, obtained either through non-formal or informal learning, you may be able to gain credit through recognition of prior learning.

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