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Summary of occupation

Copywriters write the words used in advertising campaigns, known as the 'copy'. Copy can include scripts to be read for TV and radio advertisements, or the text that appears in print and online advertisements, some copywriters may also write shorts song, or jingles, for radio and TV. They work closely with other professionals in the advertising field, including graphic designers, multimedia developers and market research analysts, to develop effective advertising campaigns that meet their client's requirements. Copywriters may think up the names of products, develop slogans and decide which features of a product should be emphasised in promotional material.

ANZSCO description: Designs and composes written material to advertise products and services.
Alternative names:
Job prospects: Average
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Knowledge, skills and attributes

A copywriter needs:

  • a high level of creativity
  • excellent communication skills
  • to be able to work as part of a team
  • the ability to work under pressure
  • an insight into human behaviour and what motivates people
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Working conditions

Copywriters in Western Australia often work in advertising firms and offices in the Perth metropolitan region, though there may be opportunities for freelance work or to work from home. They may occasionally be required to travel to client's workplaces to examine products and services being advertised. The working hours can be long, and may include evenings and weekends, particularly when working to tight deadlines.

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Salary details

On average, copywriters, classified under journalists and other writers, can expect to earn between $1 250 and $1 499 per week ($65 000 and $77 999 per year), depending on the organisation they work for, and their level of experience. As a copywriter develops their skills, their earning potential will generally increase.

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Tools and technologies

In addition to standard office equipment, such as computers and photocopiers, copywriters may also use a range of audio-visual equipment. They may record video and audio samples as part of an advertising pitch, or watch and listen to recordings from competitors or old campaigns as part of their research.

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Education and training/entrance requirements

You may be able to work as a copywriter without any formal qualifications and get training on the job. However, entry into this occupation will be improved by obtaining a formal qualification in advertising, marketing, communications or other related area.

Artistic and creative ability is essential to working as a copywriter and most employers will require you to present a portfolio of work to demonstrate your creative abilities.

VET qualifications and degree courses in these fields are widely available at TAFE Colleges and universities throughout Western Australia. Contact the training institution or university you are interested in for more information.

Related courses

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Apprenticeships and traineeships

As an apprentice or trainee, you enter into a formal training contract with an employer. You spend most of your time working and learning practical skills on the job and you spend some time undertaking structured training with a registered training provider of your choice. They will assess your skills and when you are competent in all areas, you will be awarded a nationally recognised qualification.

If you are still at school you can access an apprenticeship through your school. You generally start your school based apprenticeship by attending school three days a week, spending one day at a registered training organisation and one day at work. Talk to your school's VET Co-ordinator to start your training now through VET in Schools. If you get a full-time apprenticeship you can apply to leave school before reaching the school leaving age.

If you are no longer at school you can apply for an apprenticeship or traineeship and get paid while you learn and work.

Related apprenticeships

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Recognition of prior learning

If you think you already have some of the skills or competencies, obtained either through non-formal or informal learning, you may be able to gain credit through recognition of prior learning.

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