Public relations officers are responsible for an organisation's communication with the general public, clients and other stakeholders. In many cases, they are also responsible for an organisation's internal communication strategies. Public relations officers use a range of tools including press releases, speeches, newsletters, in-house magazines and pamphlets. They may also represent their employer at news conferences and in interviews with journalists. Some public relations officers will also be involved in developing an organisation's crisis plan and will be responsible for keeping staff, shareholders, the media and the public informed in the event of a crisis.